• Home
  • About
  • Life
  • beauty
  • fashion
  • Hair
  • how to
  • Contact
  • Search

The Fashion Faux Pas of Gabrielle An unconventional fashion blogger trying to find her place on the internet

fashion

The Importance of Love Island’s Change in Sponsor

01/06/2022

I don’t know about you but over the last few years, when I’ve tuned into Love Island I’ve subconsciously associated it with fast fashion due to the previous sponsorship deal it had with the likes of I Saw It First, Boohoo, Missguided etc.

However, after five years Love Island have decided to switch things up and partner with eBay (yes I know EBAY) for 2022 and I can’t tell you how thrilled I was about the news.

Love Island is one of the most popular reality TV shows in the UK, with the majority of contestants churned out automatically turning into the role of influencer and gaining sponsorship deals with the top fast fashion companies (Missguided, Pretty Little Thing, Boohoo etc.)

If you’re a long time follower, you’ll know how much I loathe these companies and how they’re promoting an unsustainable lifestyle when it comes to fashion. A couple of years ago I wrote this post about how during the ad breaks for Love Island, Missguided were advertising a £1 bikini and there was complete outrage (well, especially from me) about what impact this throwaway culture was having on the workers creating the garments and the planet.

Missguided have been on a downward spiral since this incident, suffering financial losses, providing subpar service to customers, failing to pay suppliers and most recently making many workers redundant through a pre-recorded message. With the terrible business performance and bad press, I’m not surprised that ITV decided to ditch them, although was shocked to see who they decided to go with.

Now, why is their switch to eBay such an important step? The influence that Love Island has on the nation is substantial and they’ve made an incredibly bold statement in promoting secondhand, pre-loved clothing which is likely to have a ripple effect. We’ve seen in the past what their sponsorships have done for previous companies and if they’re able to have the same impact when it comes to secondhand fashion, then we might well start to see a knock on effect in the fashion industry.

With that in mind, I’ll be heading off to eBay to find some new bargains before the season kicks off tonight! Let me know if you want some tips for finding the perfect bargain on eBay in the comments – I’ve been at it for years and think I could help those new to the secondhand fashion world!

0

ebayeBay sponsorship 2022love island 2022love island eBay sponsorshiplove island sponsorship 2022

0 Leave a Comment
Previous What to wear when working from home
Next Everyday Fashion Scams

Related Posts

Getting into the Spring of things! 

New Year – new wardrobe staples! 

Covent Garden

The Second Hand Fashion Challenge

Reader Interactions

Leave a Comment Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Archives

Thought I’d make another appearance on here sinc Thought I’d make another appearance on here since it’s been over a year since my last post, so here’s one from my Tiktok #sustainableootd #ootd #vintedfinds
Had such a good night for @maismurph ‘s surprise Had such a good night for @maismurph ‘s surprise birthday outing last night, although I’m definitely feeling it today! Love you both loads ❤️❤️
So I’ve been absent on here for months as I’ve So I’ve been absent on here for months as I’ve been working and saving away with this gorgeous man to make sure that we could buy a house and we’ve only gone and done it! We’re now in the process of fixing it up and getting our bedroom ready to move in to, so hope we can get in next week! I’m going to be sharing the whole process on our Tiktok account which you can follow @thealbonrenovation - the first post on there is just a video showing the whole house as it was when we bought it on Friday (it’s changed a lot since then!) - so give us a follow it you love a bit of home renovation! 🥳🥳 #firsttimebuyers #newhouse
When the snow was beautiful and didn’t disappear When the snow was beautiful and didn’t disappear ❄️ what a week it’s been! I’ve been shivering away, heating on full blast and my dressing gown wrapped around me as I work this week - I love the look of snow but hate the cold! Had a day of hypochondria where I had a cough and was convinced it was Covid - but turns out my husband knows me best and that it wasn’t. And that’s probably the most exciting bit of news I l have for you all! How are you all doing?!
Hello all! I’m trying not to leave too much time Hello all! I’m trying not to leave too much time between posts as I have been in the last few months, so I think a couple of weeks is an improvement! On our way home from food shopping last week (highlight of the week!) we decided to stop by one of my favourite spots to take some outfit photos, where the majority of what I’m wearing is second hand (bag, jacket and jumper). I’m getting extremely stir crazy, but at the same time have turned into quite the hermit, I miss going out for lunch with Aaron, mooching around the charity shops and going out to do site visits for work - let’s hope this vaccine helps bring some normality!
And the final day of 2020 is upon us! I decided to And the final day of 2020 is upon us! I decided to make myself feel like I was going somewhere tonight by putting a full face of makeup on, with the intention of sitting on the sofa sharing a bottle of Disaronno with Aaron to see the new year in! We might hit up the kitchen, the living room and Aaron suggested the bathroom but I wasn’t sure 😂 what have you got planned for tonight? And Happy New Year to everyone!
And that’s Christmas over for another year (alth And that’s Christmas over for another year (although let’s be honest, 2020 may as well not have happened!) and I just hope to god 2021 is a damn site better for everyone! Since I’ve been attempting to cut out purchasing brand new clothing all together, bar a few items such as underwear and pyjamas, I’m hoping once Hertfordshire is out of Tier 4 that I can head to the shops and do some serious secondhand shopping and use the vouchers I got to buy myself some new beauty bits. How was your quiet Christmas and have you got any beauty recommendations for me? #hertsbloggers #fashionbloggeruk #ukfashionblogger #ukstyleblogger #hertsbloggerlove #sustainablefashionblogger #secondhandfashionblogger #petitebloggeruk #petitefashionbloggeruk #outfitinspo #mylookoftheday #ootdshare #ukfashionblog #petitestyle #hertfordshirebloggers #funkyfashion #ukfashion #ootdinspo #canon700d #canon #amatuerphotography #aspiringfashionblogger #aspiringblogger
Copyright © 2023 The Fashion Faux Pas of Gabrielle · Theme by SheShoppes

Copyright © 2023 · Pathfinder for Genesis on Genesis Framework · WordPress · Log in